{"id":336,"date":"2006-09-24T12:22:51","date_gmt":"2006-09-24T10:22:51","guid":{"rendered":"http:\/\/www.desmm.com\/?p=336"},"modified":"2006-09-24T12:22:51","modified_gmt":"2006-09-24T10:22:51","slug":"anteprima-annunci-adwords-su-google","status":"publish","type":"post","link":"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html","title":{"rendered":"Anteprima annunci AdWords su Google"},"content":{"rendered":"<p>Chi utilizza AdWords, vuole solitamente sapere e vedere con i propri occhi la posizione del proprio annuncio pagato nella pagina ricerca di Google secondo la determinata KeyWords. Forse non tutti sanno che ci\u00f2 potrebbe alterare le statistiche di impression dando per scontato che essendo un inserzionista i propri ingressi non vengano contati&#8230; Niente di pi\u00f9 sbagliato! Il tutto viene considerato come traffico ordinario e questo potrebbe addirittura portare svantaggi agli inserzionisti stessi&#8230;<!--more--><\/p>\n<div class=\"splash\"><img src='http:\/\/www.desmm.com\/wp-content\/uploads\/google_preview.jpg' alt='google preview' \/><\/div>\n<p>Come si s\u00e0 AdWords prevede una forma di asta per stabilire l&#8217;ordine di visualizzazione degli annunci, ma non finisce qui&#8230;. infatti, esiste anche un controllo sul CTR (percentuale di clik su impression). Adwords avvantaggia, in caso di parit\u00e0 di offerta, chi ha il valore CTR pi\u00f9 elevato. Quindi alterare il numero di impression non porta benefici, anzi&#8230; Google AdWords analizza costantemente il traffico sulle parole cercate, quindi potrebbero decidere di alzare l&#8217;offerta minima di una determinata chiave di ricerca, in quanto ritenuta pi\u00f9 popolare.<\/p>\n<p>Lo strumento giusto monitorare le posizioni \u00e8 questo:<br \/>\n<a href=\"http:\/\/www.google.com\/adpreview\">http:\/\/www.google.com\/adpreview<\/a><br \/>\nTra l&#8217;altro vi \u00e8 data la possibilit\u00e0 di usare questi parametri per visualizzare la posizione dell&#8217;annuncio nelle diverse localit\u00e0:<\/p>\n<ul>\n<li>PAESE: &#038;gl=IT (in questo caso abbiamo impostato l\u2019Italia quale targeted Country; qui trovate una lista completa dei Paesi disponibili)<\/li>\n<li>REGION (Regione o Provincia): &#038;gr=IT-RM (in questo caso abbiamo impostato Roma quale targeted Region; qui trovate una lista completa delle regioni disponibili)<\/li>\n<li>Latitudine\/Longitudine: &#038;gll=<\/li>\n<li>Codice Postale (Solo USA): &#038;gpc=<\/li>\n<\/ul>\n<p><em>Da <a href=\"http:\/\/www.controrete.com\/2006\/09\/10\/testare-la-visualizzazione-dellannuncio\/\">controrete.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi utilizza AdWords, vuole solitamente sapere e vedere con i propri occhi la posizione del proprio annuncio pagato nella pagina ricerca di Google secondo la determinata KeyWords. Forse non tutti sanno che ci\u00f2 potrebbe alterare le statistiche di impression dando per scontato che essendo un inserzionista i propri ingressi non vengano contati&#8230; Niente di pi\u00f9&hellip;&nbsp;<a href=\"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html\" class=\"\" rel=\"bookmark\">Leggi tutto &raquo;<span class=\"screen-reader-text\">Anteprima annunci AdWords su Google<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[6],"tags":[20,107],"class_list":["post-336","post","type-post","status-publish","format-standard","hentry","category-news-motori-di-ricerca","tag-adwords","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anteprima annunci AdWords su Google &#8212; Design Multimedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anteprima annunci AdWords su Google &#8212; Design Multimedia\" \/>\n<meta property=\"og:description\" content=\"Chi utilizza AdWords, vuole solitamente sapere e vedere con i propri occhi la posizione del proprio annuncio pagato nella pagina ricerca di Google secondo la determinata KeyWords. Forse non tutti sanno che ci\u00f2 potrebbe alterare le statistiche di impression dando per scontato che essendo un inserzionista i propri ingressi non vengano contati&#8230; Niente di pi\u00f9&hellip;&nbsp;Leggi tutto &raquo;Anteprima annunci AdWords su Google\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html\" \/>\n<meta property=\"og:site_name\" content=\"Design Multimedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mastromarinomassimo\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mastromarinomassimo\" \/>\n<meta property=\"article:published_time\" content=\"2006-09-24T10:22:51+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.desmm.com\/wp-content\/uploads\/google_preview.jpg\" \/>\n<meta name=\"author\" content=\"Massimo Mastromarino\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Massimo Mastromarino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/anteprima-annunci-adwords-su-google-336.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/anteprima-annunci-adwords-su-google-336.html\"},\"author\":{\"name\":\"Massimo Mastromarino\",\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/#\\\/schema\\\/person\\\/a7ab14a3628e686b497dd4af81817156\"},\"headline\":\"Anteprima annunci AdWords su Google\",\"datePublished\":\"2006-09-24T10:22:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/anteprima-annunci-adwords-su-google-336.html\"},\"wordCount\":250,\"commentCount\":9,\"publisher\":{\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/#\\\/schema\\\/person\\\/a7ab14a3628e686b497dd4af81817156\"},\"image\":{\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/anteprima-annunci-adwords-su-google-336.html#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.desmm.com\\\/wp-content\\\/uploads\\\/google_preview.jpg\",\"keywords\":[\"adwords\",\"Google\"],\"articleSection\":[\"Motori di ricerca\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.desmm.com\\\/blog\\\/anteprima-annunci-adwords-su-google-336.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/anteprima-annunci-adwords-su-google-336.html\",\"url\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/anteprima-annunci-adwords-su-google-336.html\",\"name\":\"Anteprima annunci AdWords su Google &#8212; Design Multimedia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/anteprima-annunci-adwords-su-google-336.html#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/anteprima-annunci-adwords-su-google-336.html#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.desmm.com\\\/wp-content\\\/uploads\\\/google_preview.jpg\",\"datePublished\":\"2006-09-24T10:22:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/anteprima-annunci-adwords-su-google-336.html#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.desmm.com\\\/blog\\\/anteprima-annunci-adwords-su-google-336.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/anteprima-annunci-adwords-su-google-336.html#primaryimage\",\"url\":\"http:\\\/\\\/www.desmm.com\\\/wp-content\\\/uploads\\\/google_preview.jpg\",\"contentUrl\":\"http:\\\/\\\/www.desmm.com\\\/wp-content\\\/uploads\\\/google_preview.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/anteprima-annunci-adwords-su-google-336.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.desmm.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Anteprima annunci AdWords su Google\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/\",\"name\":\"Design Multimedia\",\"description\":\"design inspiration blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/#\\\/schema\\\/person\\\/a7ab14a3628e686b497dd4af81817156\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.desmm.com\\\/blog\\\/#\\\/schema\\\/person\\\/a7ab14a3628e686b497dd4af81817156\",\"name\":\"Massimo Mastromarino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aafebde2159dc668c566c09f75e4a5ba861a88dd27c448472735e83b75d071a8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aafebde2159dc668c566c09f75e4a5ba861a88dd27c448472735e83b75d071a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aafebde2159dc668c566c09f75e4a5ba861a88dd27c448472735e83b75d071a8?s=96&d=mm&r=g\",\"caption\":\"Massimo Mastromarino\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aafebde2159dc668c566c09f75e4a5ba861a88dd27c448472735e83b75d071a8?s=96&d=mm&r=g\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mastromarinomassimo\",\"https:\\\/\\\/x.com\\\/desmm\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anteprima annunci AdWords su Google &#8212; Design Multimedia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html","og_locale":"it_IT","og_type":"article","og_title":"Anteprima annunci AdWords su Google &#8212; Design Multimedia","og_description":"Chi utilizza AdWords, vuole solitamente sapere e vedere con i propri occhi la posizione del proprio annuncio pagato nella pagina ricerca di Google secondo la determinata KeyWords. Forse non tutti sanno che ci\u00f2 potrebbe alterare le statistiche di impression dando per scontato che essendo un inserzionista i propri ingressi non vengano contati&#8230; Niente di pi\u00f9&hellip;&nbsp;Leggi tutto &raquo;Anteprima annunci AdWords su Google","og_url":"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html","og_site_name":"Design Multimedia","article_publisher":"https:\/\/www.facebook.com\/mastromarinomassimo","article_author":"https:\/\/www.facebook.com\/mastromarinomassimo","article_published_time":"2006-09-24T10:22:51+00:00","og_image":[{"url":"http:\/\/www.desmm.com\/wp-content\/uploads\/google_preview.jpg","type":"","width":"","height":""}],"author":"Massimo Mastromarino","twitter_misc":{"Scritto da":"Massimo Mastromarino","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html#article","isPartOf":{"@id":"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html"},"author":{"name":"Massimo Mastromarino","@id":"https:\/\/www.desmm.com\/blog\/#\/schema\/person\/a7ab14a3628e686b497dd4af81817156"},"headline":"Anteprima annunci AdWords su Google","datePublished":"2006-09-24T10:22:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html"},"wordCount":250,"commentCount":9,"publisher":{"@id":"https:\/\/www.desmm.com\/blog\/#\/schema\/person\/a7ab14a3628e686b497dd4af81817156"},"image":{"@id":"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html#primaryimage"},"thumbnailUrl":"http:\/\/www.desmm.com\/wp-content\/uploads\/google_preview.jpg","keywords":["adwords","Google"],"articleSection":["Motori di ricerca"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html","url":"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html","name":"Anteprima annunci AdWords su Google &#8212; Design Multimedia","isPartOf":{"@id":"https:\/\/www.desmm.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html#primaryimage"},"image":{"@id":"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html#primaryimage"},"thumbnailUrl":"http:\/\/www.desmm.com\/wp-content\/uploads\/google_preview.jpg","datePublished":"2006-09-24T10:22:51+00:00","breadcrumb":{"@id":"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html#primaryimage","url":"http:\/\/www.desmm.com\/wp-content\/uploads\/google_preview.jpg","contentUrl":"http:\/\/www.desmm.com\/wp-content\/uploads\/google_preview.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.desmm.com\/blog\/anteprima-annunci-adwords-su-google-336.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.desmm.com\/blog"},{"@type":"ListItem","position":2,"name":"Anteprima annunci AdWords su Google"}]},{"@type":"WebSite","@id":"https:\/\/www.desmm.com\/blog\/#website","url":"https:\/\/www.desmm.com\/blog\/","name":"Design Multimedia","description":"design inspiration blog","publisher":{"@id":"https:\/\/www.desmm.com\/blog\/#\/schema\/person\/a7ab14a3628e686b497dd4af81817156"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.desmm.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":["Person","Organization"],"@id":"https:\/\/www.desmm.com\/blog\/#\/schema\/person\/a7ab14a3628e686b497dd4af81817156","name":"Massimo Mastromarino","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/aafebde2159dc668c566c09f75e4a5ba861a88dd27c448472735e83b75d071a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aafebde2159dc668c566c09f75e4a5ba861a88dd27c448472735e83b75d071a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aafebde2159dc668c566c09f75e4a5ba861a88dd27c448472735e83b75d071a8?s=96&d=mm&r=g","caption":"Massimo Mastromarino"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/aafebde2159dc668c566c09f75e4a5ba861a88dd27c448472735e83b75d071a8?s=96&d=mm&r=g"},"sameAs":["https:\/\/www.facebook.com\/mastromarinomassimo","https:\/\/x.com\/desmm"]}]}},"_links":{"self":[{"href":"https:\/\/www.desmm.com\/blog\/wp-json\/wp\/v2\/posts\/336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.desmm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.desmm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.desmm.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.desmm.com\/blog\/wp-json\/wp\/v2\/comments?post=336"}],"version-history":[{"count":0,"href":"https:\/\/www.desmm.com\/blog\/wp-json\/wp\/v2\/posts\/336\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.desmm.com\/blog\/wp-json\/wp\/v2\/media?parent=336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.desmm.com\/blog\/wp-json\/wp\/v2\/categories?post=336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.desmm.com\/blog\/wp-json\/wp\/v2\/tags?post=336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}